Porsche Korea unveils its first ‘special order vehicle’ in Korea…The first car owner is BLACKPINK’s Jennie
Porsche Korea held a press conference at Porsche Zonderbunsch House in Gangnam-gu, Seoul on the 12th and unveiled the “Taikan 4S Cross Turismo Four Jenny Ruby Jane” designed with Jenny.
Porsche has introduced a specially custom-made vehicle in Korea in collaboration with K-pop star Black Pink Jenny.
Porsche Korea held a press conference at Porsche Zonderbunsch House in Gangnam-gu, Seoul on the 12th and unveiled the “Taikan 4S Cross Turismo Four Jenny Ruby Jane” designed with Jenny.
“Sonderwunsch” refers to the work of Porsche customizing vehicles for individuals.
The vehicle, which was unveiled this time, was provided to Jenny through the John the Bunsh program of Porsche Exclusive Manufacturer, and was produced in collaboration with Jenny, the owner of the car, to reflect concepts such as Dream, Idea, and Lifestyle.
It is the second vehicle to be built in Korea in addition to one made in Italy since Porsche officially began operating the Zanderbunsch program last year.
The vehicle features the “Jennie Ruby Jane” logo, which includes the overall Mysen Blue color and a cloud painting designed by Jenny herself.
Mysen Blue is applied to a 21-inch exclusive design rim on a metallic black-colored Taikan Cross Turismo vehicle. Jenny Ruby Jane was applied to the entry guard at the front door, and Jenny’s nickname “NiNi” lettering was applied to the back door, respectively. At Jenny’s request, Porsche typography of the current 992nd generation 911 was used.
Alexander Fabig, vice president of personalization and classical music at Porsche headquarters in Germany, explained, “In principle, lettering of 911 cannot be used for personal names, but it was specifically allowed to be used in consultation with the headquarters.”
Holga German, CEO of Porsche Korea, said, “It was a very special experience with the young female creative leader and Jenny of Black Pink, an influential global icon representing Generation Z.” 토토추천
Meanwhile, Porsche operates from the lowest level of accessories selection to the highest level of John the Bunsh following the exclusive manual option, edition, and limited series.